Adbusters (one of my favourite magazines & websites) runs a yearly campaign that falls on Black Friday. For those of you unfamiliar with Black Friday, it essentially marks the beginning of the shopping season leading up to Christmas. Black Friday falls on the day after [US] Thanksgiving and, although not an official holiday, sees many workers take the day off. What that means is more potential shoppers roaming the malls for bargains.
With the economic crisis still on the minds of many across the globe, Adbusters urges its readers to participate by not participating. Now in its 17th year, Buy Nothing Day seeks to stick it to big corporations vying for your dollar. What it involves is buying nothing. Yes! It’s that simple. Buy nothing.
Buy Nothing Day is merely the start of consuming less of what we want and more for what we need. People ask, why not extend this idea to Christmas and have a Buy Nothing Christmas?
For the average consumer, that may just be a bit too much to swallow, so what Adbusters suggests is opting for a green Christmas or a Buy Less Christmas. And if you are going to be spending, then at least make a more conscious effort to know where your goods are coming from and what they made of.
Visit the Buy Nothing Day Campaign page to learn more information about what you can do to curb your need to consume. You can also get ideas on activities that you can organize or partake in to celebrate Buy Nothing Day.
The best thing you can do is start small and just look at how much you consume and look at ways you can cut that down, particularly in these tough economic times. Even when times aren’t so tough with the economy, it’s always a good idea to minimize the amount of consuming you do on a daily basis.
The video below called “The Good Consumer” (which comes courtesy of Bonfire of the Brands) will hopefully help you take a hard look at your spending habits.